Businesses must find a way to analyze large volumes of data, such as an onslaught of comments or reviews. (This is why some sports figures or celebrities turn off comments; monitoring dozens or even hundreds of remarks is extremely difficult.)
Keyphrases and keywords are universally used in large document gatherings. They describe the content of a document and offer critical semantic metadata. Professional indexers are often hired to choose keyphrases within a controlled vocabulary, following cataloging rules.
Digital libraries or any data depository uses keyphrases to organize data. Keyphrase extraction helps to identify the primary concepts within the text quickly. Whether your keyphrase is “Walmart customers save money” or “Facebook misinformation,” with good keyphrase extraction such as Xetlink offers, you’ll save both time and headaches.
From document tagging to navigation and running a search, keyphrase and keyword extraction matters. It is also helpful in understanding your boss’s wordy emails, chat messages from a friend, or even your grandmother’s handwritten recipe for stuffed cabbage.
Informational, navigational, commercial, and transactional are the four most common categories of keywords. Informational keywords allow the searcher to find specific answers to questions; navigational keywords help the searcher find a particular site or page; commercial keywords are used to find brands or services; and transactional keywords are used when someone is trying to complete a purchase, such as on Amazon.
Xetlink’s keyword extraction feature allows you to accurately monitor your company’s or employee’s social media, for example. As a result, companies following a conversation on social media can offer their audience better products and services, from nail salons to Spanish lessons.